The National Advertising Division (NAD) of BBB National Programs determined that certain claims made by WaterWipes regarding the type and purity of ingredients used in its infant cleansing wipes were supported in context. For example, NAD found claims that simply underscore the advertiser’s claimed benefit of its wipes or distinguish the number of ingredients in its wipes as compared to other competitors’ wipes were properly limited and not falsely disparaging. However, NAD found that other clai...